We were very selective in our selections of new staff understanding that we would need those individuals that could easily handle our current work load in RETAIL, RESTAURANT and CORPORATE clientele. However, the emphasis was to expand into markets that we have currently less presence in. If you know IONIC you understand that we have chosen to diversify across the spectrum of design services for a broad market. In short, we do a little bit of everything.
There are pros and cons to this approach. PROS: We are able to have a nice portfolio of varying accomplished works in just about every market. It keeps us fresh and focused on innovative ideas rather than regurgitating the same old thoughts. CONS: We cannot say that we have done two dozen libraries. Some clients want to see the full embodiment of work relating to THEIR particular project type.
Time will allow us to overcome the negatives. Right now we have only three library projects in our portfolio however over the next ten years we might have accumulated over a dozen. Likewise on other areas within the design industry. We will focus on our strengths which our clients are looking for: COMMUNICATION, DESIGN INTEGRITY, TIMELINESS and the ATTENTION TO DETAIL.
So what markets are we looking to expand into? Glad you asked! And we hope you can help us accomplish this.
MULTI FAMILY projects have been one of the markets that we have been working in for a considerable time. We have one active project currently on the design boards for the first phase of over 195 dwelling units. We also are waiting on several other apartment building projects that we have proposed renovations and upgrades to gain financial and corporate approvals. Two other apartments are seeking our concepts for upgrades to their clubhouse and other adminities including adding additional units. We would love to do more within this market including: MIXED USE, ASSISTED LIVING and CLUBHOUSES.
RESIDENTIAL is an odd market to focus on right now since our portfolio doesn't often highlight our past work in these areas. We are working on changing that. Additions to our staff now give us a stronger presence in this market and involvement in programs such as the PARADE OF HOMES and HOME A RAMA. Several of our past projects have won awards. HISTORIC RENOVATION has been an on going aspect of our work in Gloucester with preservation of an old home originally built in the late 1700s.
MEDICAL field is an ever growing market and it continues to redefine itself. With limited design resources in Hampton Roads, IONIC hopes to make an impact within the MEDICAL OFFICE landscape and the smaller specialized private practices. We don't expect to be invited into the big hospitals just yet but certainly a possibility in the future. Individual portfolios within IONIC has a strong background in these fields. We are currently waiting approvals on a large development of individual medical office spaces.
EDUCATION has much promise with so many school districts looking to upgrade older buildings or expand due to their population growth. IONIC doesn't look to be a contender with some of the firms that focus on exclusively. However we feel we have much to offer when it comes to reuse and revitizing out dated buildings for HIGHER EDUCATION. We are currently at 75% construction documents on a small private Christian school on the eastern shore. We have a fond desire to direct our attentions to LIBRARY developments as well.
As always we are still working hard on the corporate resumes, retail centers, religious and hospitality projects that we can assist developers, contractors and real estate agents in all the new and renovated development work that may need. Please give us a call to talk or take a stroll through our website. We would love the opportunity to sit down and talk with you and share our ideas.
Seeking to make our relationship a foundation of development.
Ionic DeZign Studios, Inc
www.ionicdezigns.com
